BetterThanDiamond, Inc. (Est. May, 1994) is focused on researching, testing and selling what we believe is the worlds finest diamond simulant, Asha®, as well as some of the worlds first gem grade, lab-grown diamonds. With customers in all 50 US states and 22 countries, you can look to us to bring to market the "Ultimate in Diamond Beauty" for both simulated, lab-grown and natural.

We have been a WA state corporation since May, 1994. As part of our business philosophy of selling at below retail prices, we do not maintain an expensive storefront, and sell all our gems and jewelry direct to the consumer
via the internet.

We are a profitable and rapidly growing corporation. We feel it is our fiduciary duty to remain profitable to ensure we will be around for the long term to continue to support our customers.

Our profit margin is well below the jewelry industry standard, but we are able
to grow as we sell direct via the internet, and pass the savings on to our
customers.